Privacy Policy

1. Who We Are

FitIntel Ltd ("FitIntel", "we", "us", "our") is a strategic and financial advisory firm serving the fitness industry, registered in England and Wales.

We are the data controller for personal data collected through this website (fitintel.co.uk) and in the course of providing our advisory services.

If you have any questions about this policy or how we handle your data, contact us at: [email protected]

2. What Data We Collect

We collect personal data in the following circumstances:

Contact form enquiries

• Name
• Email address
• Phone number (if provided)
• Location (city or region)
• Fitness concept or franchise name
• Service interest and brief project description

Site Intel waitlist

• Email address

Client engagements

If you become a client, we may collect additional information necessary to deliver our advisory services, including financial data, business information, and correspondence.

3. How We Use Your Data

We use personal data only for the following purposes:

• To respond to your enquiry and assess whether we can help
• To deliver advisory services you have engaged us for
• To notify you when the Site Intel Platform launches (waitlist only)
• To comply with our legal and contractual obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Legitimate interests — responding to enquiries and managing client relationships
• Contract performance — delivering services where an engagement has been agreed
• Consent — for Site Intel waitlist sign-ups
• Legal obligation — where required by law

5. How Long We Keep Your Data

• Enquiries that do not proceed to engagement — deleted within 12 months
• Client engagement records — retained for 7 years following completion, in line with standard business and tax requirements
• Waitlist data — retained until the platform launches or you unsubscribe, whichever is sooner

6. Data Storage & Security

Your data is stored securely using reputable third-party service providers. Enquiry data submitted via this website is processed through Formspree (formspree.io), which operates in accordance with GDPR requirements.

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure.

7. Cookies

This website does not currently use tracking cookies or third-party analytics. Should this change, this policy will be updated and a cookie notice added to the site.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access — request a copy of the data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data, subject to legal retention obligations
• Restriction — ask us to limit how we use your data
• Portability — request your data in a portable format
• Objection — object to processing based on legitimate interests
• Withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

9. Complaints

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

ico.org.uk  ·  0303 123 1113

We would, however, welcome the opportunity to address any concerns directly before you contact the ICO.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of our website or services following any update constitutes acceptance of the revised policy.